As the Official Beverage Provider of the Columbus Zoo, G&J Pepsi-Cola is a proud supporter of the Zoo’s mission to bring world-class wildlife experiences to central Ohio while supporting global conservation efforts. Pepsi is committed to enhancing the Zoo’s reach into the community by providing extensive marketing support for the Zoo’s family of properties, including the Wilds, Zoombezi Bay, and Safari Golf Club, and collaborating on various cross-promotions. Pepsi’s Diet Pepsi also serves as the presenting sponsor of the Zoo’s Asia Quest region and Boo at the Zoo, the Zoo’s annual family-friendly Halloween event.
Exclusive Beverage Provider
As the Official Beverage of the Columbus Zoo family of properties, Pepsi enjoys exclusive beverage sales at over 40 outlets, including food service locations, kiosks, vending machines, and private group functions. Pepsi also receives enhanced partnership exposure through creative co-branded vending machine fronts, fountain beverage cups and souvenir cups utilized by the over two million guests that visit annually.
Refresh Your Experience Challenge
In each edition of the Zoo’s quarterly member magazine, Pepsi presents an interactive challenge, accompanied by a co-branded social media component. The challenge aims to enhance partnership integration outside the park by encouraging individuals to share their experiences through photos and posts featuring a designated hashtag.
As a valued partner, Pepsi provides various advertising assets to promote the Zoo and its commitment to conservation. These cross-promotions include beverage can panels, cube inserts, delivery truck backs, television production assistance and media support.
Throughout the season Pepsi conducts regular on-site sampling experiences, distributing servings of multiple product lines and promotional giveaways, to capitalize on the Zoo and Zoombezi Bay’s combined annual attendance of over two million guests.